Market strategy
Positioning, pricing posture, and allocation planning built around the producer's long-term value in the United States — not a one-vintage push.
Viridian Wine Co. · San Francisco, California
ViridianWine Co.
A modern wine representation company with old-world credibility and contemporary American restraint.
Viridian sits between the producer and the market — steward of an estate's American expression across wholesale, trade, national accounts, and direct consumer access.
Representation
We represent distinctive producers in the American market.
Thoughtful market strategy, trade relationships, storytelling, and direct consumer access — one steward for an estate's entire American expression.
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02
Trade & wholesale
Importer of record and principal across the back-to-back chain — relationships with distributors and on-premise accounts that carry the estate with care.
03
National accounts
Allocation decks, tech sheets, and the documentation a serious buyer expects, prepared to the standard of a producer-led monograph.
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Direct consumer access
Selected portfolio wines reach the table through Viridian Cellar — supporting producer discovery without ever leading with the storefront.
Approach
Every surface should look as if it belongs in a serious wine publication.
ElegantPreciseCalmProducer-respectfulWine-literate
Not a wholesale catalog, and not a hospitality brand. A tech sheet for a sommelier, a letter to a producer, a slide in an allocation deck — each carries the same restraint.
Brand architecture
One house, two expressions.
A single master brand. The trade portfolio and the consumer cellar sit beneath one mark.
Expression A · Trade
Viridian Portfolio
The importer, wholesale, portfolio, and producer-representation business. The parent signature on every corporate, trade, and producer-facing surface.
viridianwine.com
Expression B · Consumer
Viridian Cellar
The consumer access channel for selected portfolio wines — supporting producer discovery and reach. Never the primary identity.
cellar.viridianwine.comThe Group
A house of Aequitas Wine Holdings.
Viridian owns the commercial conversation. Its sister agency, Cobalt, builds the cultural surface around the same producers — press, events, and editorial — and hands every purchasing question back to Viridian.
Contact
Representation begins with a conversation.
hello@viridianwine.comProducers, distributors, and national accounts welcome · San Francisco, California